Crumpler Campaign

As part of our advertising brief, we are to campaign a line of bumbags from Crumpler. Part one consisted of briefing the project and proposing a campaign aimed at a specific target market of 18-25 year old students. Part two implemented these ideas into a visual format, that of a billboard advertisement to support the campaign. Part three furthers this understanding by implementing the campaign onto other forms of advertising opportunities including adshels, magazine ads, television spots, etc. More to come in this project...